Digital transformation continues to change the retaill and scape.Retailers face unrelenting pressure from traditional and innovative new competitors.They must respond quickly to new technologies and the changing needs of customers who are multichannel and in control.
Success in this intensely competitive environment depends on the retailer's ability to adapt rapidly to changes brought about by digital transformation.Winners will be determined by how well they understand the needs of their empowered customers so they can deliverd if ferentiated experiences that build competitive advantage.
BIRD gives retailers a powerful full-stack data management and augmented business intelligence solution that allows business users to easily model data,analyze, and visualize tonsof data from limitless sources to instantly get the visibility and answers needed to make smarter, faster business decisions.
BIRD provides unparalleled insight into your retail network performance, in real-time.
BIRD enables you to measure, compareand rank your retailnetwork.
Which are the top performing locations?
Which locations are bestconverting walk-in’s to sales?
Whichlocationsarereportingwalk-in traffic accurately?
How do the top performing locations differ from the rest?
BIRD measures direct cause and effect of marketing activity.
What marketing activity drives high value customer walk-in traffic?
How many sponsored event attendees also visit your retail locations?
What is the ROI on sponsorship activity?
How does web activity relate to location foot traffic?
BIRD ensures your retail network is accountable.
Why does a specific location have a high bounce rate?
Is labour aligned to customer activity for best ROI?
What are the busiest days of the week and times of the day?
Which locations under perform on customer KPI’s?
BIRD reveals location specific loyalty and customer trends.
Which locations have the highest level of customer loyalty?
What percentage of customers return and how often?
How long do customers spend in each location?
What percentage of customers visit multiple locations?
What will happen?
Make it happen?
|1||Regression||Optimization||Natural Language Processing|
|2||Simulation||Decision Tree||Sentiment Analysis|
|4||Predictive Modelling||Alerts & Rules||Reasoning|
Let your employees focus on doing their jobs, not analyzing data. They need the right tools that automatically help them determine the best business actions to take in any given situation.
BIRD uses AI/ML(machine learning) to solve this problem, transforming raw data into recommended actions and delivering personalized in-context information to dramatically reduce the time from analysis to action. BIRD’s powerful collaborative on-the-go storyboards ensure that the insights display seamlessly, wherever the business user is and more importantly on-time for them to take key decisions related to your business.As an example, see the benefits across your key divisions